Marketing in the news

I chose this article, because I’m brand loyal to Sony PlayStation consoles. These are the consoles I've always played games on, so this article about their marketing strategy interested me.This article discusses what Sony has done to market the release of their new gaming system the PS5, and how it relates to what their competitors are doing. The value proposition of Sony is to provide gaming consoles to their customers. Sony’s biggest problem or issue is the video gaming world has a lot of options and competitors for people to choose from. Like the Xbox or Wii for example..In this specific article it talks about Sony's marketing technique for their new PS5 console. Unlike its competitors, Sony does not market their new PS5 console very much. Instead what they do is release tidbits of information one at a time. This makes the audience crave more information. When Sony releases more aspects of the PS5 console it garners massive attention because it doesn't happen often. The marketing relevance in this article would be the release of their new gaming console, and a new marketing strategy. If I was the brand manager I probably would do more advertising of the new console to hopefully get more people to learn about the console, and try to get them to switch to PlayStation. Sony’s marketing technique has worked pretty good for them so far.  They seem to have lots of people talking and excited about the upcoming release of the PS5. What I learned from this article, is that more marketing is not always better. You would think the more marketing you have out the better, but that's not always the case .In the article it discussed how Sony’s competitors seem to have more ads out and try to market their products more, but in the end Sony seems to get the most attention with their advertising. This is because Sony does not share many details or advertise their consoles much, and you realize when they do share something or release information it is a big deal.

https://sickcritic.com/2020/04/18/sonys-lack-of-ps5-marketing-shows-the-power-of-their-brand/