1. I selected Dell technology company as my brand. People have mixed reviews of dell. Some say they are fast, reliable computers and others say they were not as reliable or too expensive.
2. The reason I choose Dell, was because I have am a Dell consumer, Dell laptops have always been what I have used, so I was interested to research more about the company and see what others are saying.
3. Dell's value proposition is to provide customers with custom PC's at an affordable price that is below competitors prices.
4. Looking at the reviews of the brand some people had good experience and others did not. One person who rated Dell with 5 stars explained how they have always bought Dell laptops and the quality and price were both good. Another person who rated Dell with 5 stars stated he was impressed with how long his computer worked for. Although other people had bad experiences with Dell. This specific person explained how customer service over the phone was not of any use, and not fix the problem or answer the question.
5. They are selling computers
6. The marketing challenge of this brand is the competition. Lots of companies are making laptops, so Dell's market challenge is to figure out how to keep their customers loyal and to gain future customers by making their products better, or more unique compared to their competitors.
7. In the reviews I looked at they did not respond to the reviews. I think it would have better to respond to the negative reviews to see if you can resolve the issue the customer was having, that way you do not lose a customer to your competitors.
8. If I was brand manager I would respond to them and have them explain what their issue was. I then would try to help them with the issue and figure a resolution for the issue they were having.
